Would
you like to dramatically increase your income through more dynamic retailing?
Does
your staff struggle with the concept of "selling" to your customers?
Would
your bottom line benefit from learning proven techniques that you and your
staff could use to "close the sale"?
This
brand new half day workshop has been specifically designed for business owners
and employees that provide personal services for their clients but struggle
with the retailing aspect that is so vital to profitability.
Not
only do increased retail sales make a huge impact on your business's bottom
line but research has shown that just the purchase of one retail product by
your customers increases the chance of them returning to your business by 30%
and up to 90% if they purchase 3 products.
With client retention being a huge Key Performance Indicator for every
business, the ability to sell your products takes on a whole new importance.
Most
businesses I work with are generating about 85 to 90% of their income through
services only. This figure is truly
alarming as to be really profitable, your business needs to be generating in
the vicinity of 60% service income with the balance of 40% being retail
sales. Can you imagine what a huge
impact this would have on your bottom line? Calculations clearly show that it
is up to 400% more profitable to retail than to provide a service, so this is
definitely one area of your business you can no longer afford to ignore or just
hope for the best in!
This
workshop is guaranteed to generate more sales which of course means
more $$$'s for
your business.
Workshop Content
Key
considerations when retailing - understanding the key points that encourage a customer to purchase from
us.
Why
people buy - a look at the
reasoning behind people's purchasing decisions
How
people buy - an
insight into the emotional factors behind how people arrive at purchasing
decisions
Communication
skills - understanding
three key communication factors and how your clients respond to each of them
Learning
to really listen - learning
one of the most powerful tools in selling
Effective
sales questioning techniques - learning how to fully understand the different questioning techniques
that can be used during an effective sales conversation
Features
vs Advantages vs Benefits - how
to apply the FAB rules to any selling scenario to dramatically increase your
chances of success
Understanding
the WIIFM Rule - learn how the What's In It For Me rule applies to your clients
Sales
scripts - simple phrases
to get buy in from your customers
Overcoming
objections - practical
use of a set process and ways to apply it during the sales conversation
Closing
the sale - a clear
methodology to make the sale. So often left out of the sales process with dire
results.
Fun
group activities - learn
how to apply everything that you learn in "real time" with interactive
techniques and the opportunity to practice new skills in a fun way.
Registration includes:
Ø Detailed
workbook to use both during and after the workshop
Ø Self
assessment tools
Ø Certificate
of Attendance
Ø Email
access to me after the workshop for additional support if needed
Why
you should attend:
In the Bag Sales with Relationship Retailing will teach you how to
successfully manage sales opportunities and find the ‘Hot Button" for each customer that will encourage them to purchase
from you.
You will not only learn but have the opportunity to
practice proven techniques used by successful retailers to create interest,
overcome objections and make more sales.
This workshop has been designed with "building and
retaining" a great relationship with your clients that will provide your
business with ongoing sales without jeopardising customer retention.
Who will benefit from attending this workshop?
Ø Business
owners
Ø Managers &
Supervisors
Ø Employees
Ø Anyone who needs to
retail products or new services as part of their job in the personal services
industries, for example hairdressers, beauty therapists, massage therapists and
many more.
Facilitator background
Being a full time certified business coach
who spends the majority of my time working with small business owners and
their staff to achieve outstanding financial improvements in their
businesses, I know what it takes to make you business more profitable. In the real world, I have owned and operated 2
very successful personal service salons on the Gold Coast and in Brisbane and
have over 30 year experience in running my own businesses both within and
outside of the personal services industries.
I am also an industry presenter and trainer
who delivers business development and leadership workshops at industry
conferences as well as privately for a diverse range of skincare companies.
As a qualified trainer, I am
able to ensure that not only does learning takes place within all of the workshops I run but it is transferred back into the workplace where results can be measured. These training workshops are not simply talk fests but rather
interactive sessions where each participant takes away new skills that they can
use immediately in the workplace.
At present. I am acting as Business Advisor to the
APAA, Australia's leading, largest and oldest Beauty Association
Investment
You
can pay much more for similar workshops that are currently available (I have
seen them for up to $975) and still not acquire the lasting benefits you will
get from attending this very personal and interactive learning experience.
Achieving
Sales with Relationship Retailing
has been designed to maximise your professional selling skills with a practice
as you learn methodology.
It is impossible to participate in this course and not learn!
The
regular price for this workshop is $197 but if you wish to bring an additional person along with you, they can come for only $97
(no refunds are available at this very special price but substitutions are very welcome)
Please
note: There
are only very limited seating numbers available for this course as only
8 participants are enrolled to ensure maximum learning and outcomes.
Date of Workshop: Next workshop to be advised. If you would like to enquire about running this course in house please CONTACT me.
Time: To be advised
Venue:To be advised
Due to the limited number of seats available, I will be holding future workshops covering this topic so if you are interested but can't make it on the above date, please let me know I will be sure to let you know when future workshops are scheduled.
How
to book:
Send details of your participants today by emailing me at ask@pamstellema.com.au and I will contract
you regarding payment options.
Hurry......you don't want to miss out on this fantastic workshop!
Testimonial
........ boy did we sell some product on Thursday
night! The staff put a couple of things into practice (reflecting, and
FAB statements in particular) which worked for them so they were most pleased
with themselves!
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