Websites That Work

A few days back I received this article from Andy O'Bryan, a professional copy writer and friend.  Andy is an expert  in his field, which is writing copy for websites, and has helped me with my copy when I was developing my own website. I thought his article was so simple yet so effective that I asked him if I could share it with you.  Here it is:

 

In this issue:

How to learn from your competition

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Having a successful website is an ongoing process of tweaks, tune-ups and even complete overhauls.  There is never a time to rest on your laurels and say, "there, now my website is perfect."

Your site must be a constantly fluid environment able to adapt to the ebbs and flows of your marketplace, and must be able to respond to what your competitors might be up to.

What I'd like you to do is create two Favorites folders on your web browser and call them "Good Competitors Websites" and "Not-so-good Competitors Websites," or something to that effect.

Every few days devote about 20 minutes to surfing the web looking for other competitors websites in your niche. When you get to them, save them in your file. 

Save the Good ones in the Good folder and the not-so-good ones in the, well you get the idea.

Why are you doing this?

Because it's important for you to see 3 things:

1. What other competitors in your niche are doing, how they are presenting themselves on the web, how much they are charging, what their services are and so on.

2. Which types of web design, look and feel, colors and formats are appealing to you and which are not.

3. Which websites make a good case for getting clients and which make you want to run in the other direction. As you're doing this exercise try to take note of your feelings.  When you feel like you could do a better job, or when you get your competitive blood up, recognize it and remember it.  You'll need these feelings to take into battle in this very competitive market.

Once your folders build up, go back and review which sites you saved.  Use the good tactics from the good folder on your own website, and make sure your site is not using the tactics in the not-so-good folder.

Take good notes.  Brainstorm great ideas.

Repeat often.

I hope this helps as your practice continues to grow and thrive. 

To Your Success,

Andy O'Bryan

Copy for Coaches

Main page:  http://www.copyforcoaches.com

Blog: http://www.andyobryanblog.com

Contact: 315-736-3600

andy@copyforcoaches.com

Pam Stellema is a  Specialist Coach for Small Business Development.  Her area of expertise lies in coaching and motivating small business owners, managers and their key staff towards maximising productivity and profits, excellence in customer service and client retention, and recruiting and retaining key staff. Pam can be contacted on pstellem@bigpond.net.au, 0431 975515, 0755 296 426  or to visit her website go to www.pamstellema.com.au

 

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