It's challenging and exciting being a business coach. I have the opportunity to work with a wide
variety of businesses and business owners and I have never yet found any two to
be remotely similar. This is where the
fun part comes in though! Getting to
find the profit gap in any business is literally like finding the pot of gold at the
end of the rainbow and often it is much easier to find than you would expect.
Helping my clients to find the profit gap in their businesses involves
utilizing a series of questions aimed at pinpointing where a business could be
making substantially more money but isn't for one reason or another. It is not unheard of for a small business to
find up to $10,000 more in just one month of trading if they know where to
look.
To get you thinking about where the profit gaps may be in your
business, here are some coaching questions to get started:
When is the last time you price checked your competitors to make sure
you have not been left behind in your market?
When is the last time you had a full price increase for the services and
products your business offers?
How are you measuring the productivity and return on investment of each
member of your staff?
How do you know which services or products in your business are your "heroes"
and how are you maximising their impact on your bottom line?
What incentives are you providing to your staff to ensure greater
productivity is achieved?
How are you using your current database to market to your best
customers - the ones who have already spent money in your business?
When is the last time you looked at the expenses in your business to
see where you are paying too much for what you are getting?
And as a final thought, if you
are spending more time working in your business rather than on your business,
chances are you just have created a job and not built a business!
PS: If you would like to receive
a FREE, no obligation Profit Health Check for your business, then now is the time to act! Call me today and let me help you
find your "Profit Gap".
If you would like help with staff training in areas involving selling,
customer service, client retention or any of the other areas in your business
that will assist you to become more profitable, please give me a call to
discuss an in-house customised training workshop for your staff. A small
investment in training today can generate thousands of extra income in the
future. Pam
can be contacted on:
While every effort has been made to provide
valuable, useful information in this Newsletter, I and any related suppliers or
associated companies, accept no responsibility or any form of liability from
reliance upon or use of its contents. Any suggestions should be considered
carefully within your own particular circumstances, as they are intended as
general information only.
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Latest Article
7 Simple Ways to Make More Money in Your Salon - Right Now
Money makes the world go around and we all need to make more of it at present. Customers are still holding tightly onto their purse strings, so you need to start to think outside the box when it comes to freeing up their spending.
Here are some simple tips to get that extra cash out of their purses and into your cash register.
Anne-Marie Marynycz (National President)
Association of Professional Aestheticians of Australia (APAA)
The APAA has dealt with Pam Stellema over the past 3years during which time Pam has provided the APAA with excellent support in the areas of Business Coaching expertise, as a Facilitator at our Think Tank Meetings, as an engaging speaker on Marketing strategies at our National Educational Conferences and furthermore as the APAA’s External Business Consultant for all business matters. Additionally Pam Stellema has been very generous with her time when acting in the capacity of a Judge for various Excellence Awards that the APAA promotes to all its members. Her generosity in time also extends to writing Journal articles in our quarterly journals as well as providing handy marketing tips in our monthly e-newsletters. Pam’s contribution to the APAA as well as to its members is seen by the APAA Board as one of the major factors in our business success, helping it to become Australia’s premier Association for the Beauty Industry.
We can confidently recommend Pam Stellema and her company Salon Savy as a solid and reliable company and an expert in her Business.
