Shotgun Marketing - Blasting Holes in Your Bank Account

What I am about to say will upset some business owners....get ready for it......not all advertising is good advertising! 

When times are tough, and let's face it, they are pretty tough right now, it is vital to make your advertising dollars work harder for you than ever before. Shotgun marketing, as the name implies, relies in shooting out many many pellets of advertising to cover many many types of buyers.  This approach can be useful for a start-up business that needs to make its local market aware of its existence but after that it is just too scattered to make the kind of impact that is needed to build an existing business.

Next time you are approached by people asking you to advertise in their magazine, newsletter, internet listing etc and so on, ask yourself some important questions first before you sign on the dotted line.

·         Am I getting this message to my target market or am I spending a lot of money advertising to people who just aren't interested in what I am selling?
·         Is the money I am about to spend going to be a good investment and achieve the desired outcome?  How can I measure the results?
·         How could I refine my marketing, spend less money and reach the people who are most likely to buy my product?

Perhaps it's time to re-focus your approach to marketing in 2010 to ensure that every dollar you spend from this point forward creates maximum impact with your target market.

 Wishing you, and the people you love, a wonderful Christmas filled with fun and laughter and a prosperous 2010.

As a business development coach, I specialise in working with small and solo businesses owners and their key staff to keep them motivated, on track and profitable across all areas of their business.

I am always pleased to hear from readers of Making Change Happen with feedback, reflections, suggestions or differing points of view.  I am also happy to offer customised, in-house adaptations of any of my material for your team or business.

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Pam can be contacted on:

Phone: 0431 975515 or 0755 296 467.

Email: ask@pamstellema.com.au

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An important message

While every effort has been made to provide valuable, useful information in Making Change Happen, I and any related suppliers or associated companies, accept no responsibility or any form of liability from reliance upon or use of its contents. Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.